Privacy Policy

Last updated: May 29, 2026

Now Showing ("the App") is a personal streaming concierge that helps you track TV shows and movies, remember where you are in each show, and discover what to watch next. Your privacy matters to us. This policy explains what data we collect, how it is used, who processes it, and your rights.

Accounts

Some features (syncing across your devices and the web, social features, lists, and direct messages) require an account. You can create one using Sign in with Apple. When you do, we receive and store a user identifier and, if you choose to share it, your name and email address (which may be Apple's private-relay address). Much of the App can be used without an account; that data stays on your device until you sign in.

Data We Collect

When you use the App (and, for synced data, when you are signed in) we collect and store:

• Account information — your user ID and, if provided, name and email (incl. Apple private relay).
• Your library & activity — the shows/movies you track, watch status, season/episode progress, ratings, your diary entries and notes, episode reactions, and your watchlists.
• Preferences — your selected streaming services, notification settings, and streaming-cost figures you enter.
• Social & messaging content — profiles, follows, public lists, comments, and direct messages, if you use those features.
• Notifications — a device push token, so we can send alerts you enable.
• Product analytics — app events and a device identifier, used to understand usage and improve the App.

How Your Data Is Stored & Synced

The App keeps a copy of your data on your device for fast, offline use, and—when you are signed in—stores it on our backend provider Supabase so it can sync across your devices and the Now Showing website. Signing in on another device or on the web shows you the same data.

Data We Do NOT Do

• We do not sell your personal data.
• We do not use cross-app advertising trackers or share data with advertisers.
• We do not track your precise location.

Third-Party Services (Processors)

• Supabase — authentication, database, and storage that hold your account and synced data on our behalf. supabase.com/privacy.
• Apple — Sign in with Apple (authentication) and the Apple Push Notification service (delivering alerts).
• TMDB (The Movie Database) — show/movie metadata, posters, and where-to-watch info. themoviedb.org/privacy-policy.
• TVMaze — TV schedule data. tvmaze.com/site/privacy.
• OpenAI — only if you enable the optional AI Picks feature and provide your own key, your library titles are sent to OpenAI to generate recommendations. openai.com/policies/privacy-policy.

Metadata services (TMDB, TVMaze) receive search queries and show IDs but do not receive your account identity.

Your Rights & Choices

• Delete your account & data — in the App, go to Settings → Delete Account. This permanently deletes your account and all associated data from our servers and cannot be undone.
• Export your data — export your library from Settings → Import / Export before deleting if you want a copy.
• Sign out — at any time, leaving your data available when you sign back in.
• Deleting the App removes the local copy from your device; if you have an account, use Delete Account to remove server-side data.

Data Retention

We retain your account data until you delete your account. Aggregate, non-identifying analytics may be retained to understand product trends.

Children's Privacy

The App is not directed to children under 13 and we do not knowingly collect personal data from them.

Changes to This Policy

We may update this policy from time to time. Any changes will be reflected on this page with an updated date.